The aesthetic and design are clean with fun twist and focus on the play between masculine
and feminine elements, the combination of hard and soft.

Also a collection is for a woman that has inner strength. We aim to design clothes that
can express a personality of their own with joy of outfit of the day
The brand name IRENE(Airene), is completed in the “Human” + “Clothes” coined word,
with a meaning that represents the “ideal female image”